Sequoia Funds Mobile Marketing Automation App Kahuna

After hitting it big with WhatsApp, Sequoia announced $11 million in Series A funding for Kahuna, a startup that helps marketers test and automate their push notifications. Kahuna is only a few months old, launching in the Fall of 2013. Its customers now include Yahoo!, QuizUp (another Sequoia portfolio investment), 1-800 Flowers and more.

Deal makers will be keeping a close eye on Sequoia after they hit it big with WhatsApp. Do they have the perfect formula for choosing start up apps?  Probably not.  Although their team is undoubtedly talented, there are too many factors that go into the success or failure of young companies such as Kahuna to make batting 1.000 a reality. However, another Sequoia holding called QuizUp has taken the world of trivia by storm, creating an addictive, simple, 1-on-1 trivia game where people from across the world can battle wits via their mobile device in selected categories that vary from math to video games from the 90s.  It is an incredibly addictive game.. so maybe Sequoia is on to something.

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